The holiday season means folks are slowing down to enjoy the festivities, preparing for any number of major celebrations. From Hanukkah to Christmas and Kwanzaa, merriment is found everywhere. And dental practices are no exception – at least they don’t have to be. When many take time off, dentists ramp up to serve patients looking to squeeze in last minute oral healthcare.
With 2024 approaching, it’s not too late to usher in a new way of treating your patients. And by this we mean treating their dental needs and their wallet. We’re sharing our top 3 reasons membership club members make doing dentistry a pleasure, not just during the holidays, but the whole year through.
1.Memberships Help Attract New Patients
Affordability is the name of the game, especially in this age of inflation. Membership clubs provide an alternative to traditional insurance, which makes dental care more accessible to a broader range of patients. Those who don’t have insurance most likely went without dental visits. But when they have an option to receive care, it’s affordable, and you demonstrate the value they’ll receive, it’s a win-win for everyone.
How do you attract these types of patients? Transparency. Bringing cost-conscious prospects to your practice through clear pricing structures helps them understand the cost of preventive and other dental services upfront. You can help them feel good about their decision by being honest about the benefits they’ll receive.
2.Build Loyalty with Existing Patients
Want to make your patients feel like they belong? Membership clubs can do just that. Clubs help make us feel engaged and connected to the practice, which in turn fosters loyalty through consistent benefits and communication. It taps into our desire to feel like a part of something bigger than ourselves.
Exclusive discounts also go a long way in encouraging patients to choose your practice for their dental needs. When patients witness the ongoing value in their membership, loyalty only grows. And it may even spread by word-of-mouth referrals.
3.Remove Barriers to Needed Treatment
Preventative care is a core focus of most dental membership clubs. Promoting regular check-ups and cleanings reinforces the importance of avoiding poor dental help. It can also help remove any barriers related to procrastination or neglect of dental health due to financial constraints.
And your patients can say goodbye to navigating complex insurance processes as clubs eliminate the need to bother. This is a perfect fit for those who find traditional insurance plans tiresome or financially burdensome.
By implementing a well-structured dental membership club, practices can differentiate themselves in the market, attract a wider patient base, and build lasting relationships with individuals who appreciate the value and convenience offered by these programs.
Invite loyal tidings to your practice by educating your patients on the benefits of your membership club. If you need guidance or direction, illumitrac Software provides unlimited support and training that are complementary. Schedule time with your club coach today!
